art-director / designer
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IXSIR

As part of my client portfolio at WonderEight, I was the main art-director on IXSIR. Over the course of two years I worked on this young brand and succeeded in making it a prominent household name through refined designs and art collaborations.

Agency: WonderEight / Client: IXSIR

Role: Bottle design and art-direction

Role: Bottle design and art-direction

End of year 2017 limited edition bottle design

Trees are poems that the earth writes upon the sky.” Gibran Khalil Gibran

 Celebrating nature’s gifts and the unique character of Lebanon’s landscape with the different varieties of tree leaves from our rich and varied forests - from pine and oak to the majestic cedar leaves.

Celebrating nature’s gifts and the unique character of Lebanon’s landscape with the different varieties of tree leaves from our rich and varied forests - from pine and oak to the majestic cedar leaves.

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Role: Logo Design and art-direction of communication

Role: Logo Design and art-direction of communication

In Summer 2016, IXSIR wanted to highlight their special range of rosé with their new Grande Reserve Rosé that was launched at the same time.

The logo combines “I Love Rosé”, which was our main message, with a twist on the brand’s name.

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Role: Design and art-direction

Role: Design and art-direction

IXSIR Around the World is a collection of visuals created for countries in which the brand was present through fairs or as part of their expansion. They were communicated via social media and printed as postcards. I particularly enjoyed crafting each of these visuals which was lot of fun for me.

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Role: Communication and advertising

Role: Communication and advertising

This is a special collaboration between IXSIR and three Lebanses artists - Dima Boulad, Jad El Khoury, Zeina Abi Rached - through the production of a series of three colorful bottles celebrating the diversity of the Lebanese mountains.

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Role: Poster Design and Art-direction

Role: Poster Design and Art-direction

IXSIR is one of the greenest wineries in the world. This series of posters was created to communicate the new solar power system installed and highlight other green services offered at the winery.

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Role: Launching Event and Social Media Communication

Role: Launching Event and Social Media Communication

The brief for this Limited Edition Altitudes Rosé was to reflect the summer vibes in Lebanon on the bottle. So we thought it would be interesting to have a branded bottle that highlights all the moments where people like to unwind and treat themselves with a refreshing rosé glass. My colleague Tracy designed the bottle by mixing typography and icons that reflects theses moments.

I was in charge of the communication of this new limited edition and the launching event with renowned Lebanese bloggers.

Teaser post

Teaser post

Revealer post

Revealer post

Limited Edition IXSIR Altitude Rosé Event

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  Finding IXSIR  is a social media competition. The fastest person to find the hiden bottle in the picture will win 12 bottles of the Altitudes Rosé Limited Edition.  Let’s see how fast you can find it! ;)

Finding IXSIR is a social media competition. The fastest person to find the hiden bottle in the picture will win 12 bottles of the Altitudes Rosé Limited Edition.

Let’s see how fast you can find it! ;)

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